Brangenix is a branding agency and marketing consultancy with deep B2B and B2C experience in a variety of business sectors. Verticals range from luxury branding to retail consumer goods, fashion advertising, OEM manufacturing, media publishing, healthcare, consumer electronics, sports marketing, education, and entertainment.

Brand Activation

As a process, Brangenix employs a holistic approach to brand activation from creating an authentic voice to defining a brand’s visual identity. Interfacing with key stakeholders, we develop breakthrough solutions while remaining sensitive to a company’s structure and culture. Working in concert it creates a symphony for success.

Organizations served range from Fortune 100 companies to startups who wish to make their mark on the world. Award credits include the acclaimed 4A’s Andy Award for advertising excellence and Graphic Guild Awards for creative excellence. Founder Gil Lavelanet has delivered motivational speeches to business and college audiences at New York University, Baruch Business College, New York Institute of Technology and IAFP Symposium. Other accomplishments include being chosen by the prestigious New York School of Visual Arts to evaluate exceptional students and scripting a live entertainment show for Hershey Theme Park, PA.

COMPETENCIES

Consultation & Product Development

Brangenix provides objective market insights and positioning strategies that help companies see the forest through the trees. This includes competitive analyses, identifying and leveraging market voids, creating distinctive brand attributes, and introducing refinements that advance the essence of a brand.

Brand Management

Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from A to Z from the inception of your business service or product to build a lasting and cohesive brand.

Retail Marketing

Brangenix has extensive experience positioning products in leading national and global chains. We work closely with product development and sales teams to develop messaging, recommend product enhancements, and create tools needed to build excitement among retail buyers and motivate consumers at point-of-sale.

Brand Name Creation

If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming a company or brand, as well as helping you secure and interface with expert trademark counsel to maximize success and efficiencies.

Events & Trade Show Production

Putting on an event or trade show can be a bear. Brangenix has helped companies orchestrate and promote their products in various venues and major international trade shows such as Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP, and the Food Safety Summit. Need help designing your booth? We can help you accomplish it efficiently and within budget.

Video & Photography Production

Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex shoots to corporate presentations, excellence is the only standard.

Digital Marketing & Web Development

Whether you’re launching an inbound marketing program, email marketing campaign, programmatic advertising, or in need of a new website, we help create meaningful content while employing impactful, beautiful design.

Inventors & Investors

Brangenix helps frame, name, and package new product innovations that facilitate market introduction. Wherever you are in the invention process, Brangenix provides an objective analysis of your competitive landscape, while developing tailored marketing strategies that distinguish you from competitors.

Testimonals

“We can always rely on Gil’s team to deliver prompt, high quality, professional service.”

– Emmanuel A. Kampouris / The Emmanuel Foundation

“Gil Lavelanet brings a productive mix of strong creative skills and practical business acumen to every project. He is sharp, informed and a pleasure to work with.”

– Carl D. Folta / Viacom International

“I have hired Gil’s firm on numerous occasions over the years and have been always been very pleased with the results. Gil is insightful and thoughtful in his approach to brand building, marketing, and strategy. I would not hesitate to engage Gil and his firm again and would certainly recommend them as a partner.”

– Scott Sennett / CEO Tura Inc.

“It has been my pleasure to work with Gil and his firm several times over the past years. His creativity and diverse skills make him a unique talent. There has not been one assignment where he has not delivered 110% of expectations while making the experience most pleasurable. Truly an asset to have on one’s team.”

– J. Crosby / Producer

“Gil’s company helped start my early fashion career before I began shooting for Vogue and celebrities. I’ll always be grateful to him for believing in me.”

-Rod Spicer Photo / Photographer

“Gil was absolutely first class to work with on brand positioning. Our efforts to create a voice for a startup company that really needed direction would have been very difficult had Gil’s experience with the team and brand not been involved at the time. A great experience and partner on the project.”

Ryan McNeary / Digital Marketing Consultant