Brangenix is a full-service marketing and creative firm with deep B2B and B2C experience in a variety of business sectors from retail consumer goods to sports, fashion, education, medical, and wholesale manufacturing. Client objectives are approached uniquely to deliver tailored solutions that advance market penetration and protect client business interests.
As a process, Brangenix employs a holistic approach to brand activation from creating an authentic voice to defining a brand’s visual identity. Interfacing with key personnel, counselors, and stakeholders, Brangenix is noted for breakthrough solutions while remaining sensitive to a company’s structure and culture. Working in concert, it creates a symphony for success.
Organizations served range from Fortune 100 companies to ambitious startups who wish to make their mark on the world. Credits include being awarded the acclaimed 4A’s Andy Award for advertising excellence, Graphic Guild Awards for design excellence, as well as founder Gil Lavelanet delivering motivational speaking engagements to business and college audiences at New York University, Baruch College, New York Institute of Technology and IAFP Symposium. Gil was also chosen by the prestigious New York School of Visual Arts to evaluate exceptional students and scripted a live entertainment show for Hershey Theme Park, PA.
Consultation & Product Development
Brangenix provides objective market insights and positioning strategies to help products and companies see the forest through the trees. This includes competitive analyses, identifying and leveraging market voids, creating distinctive brand attributes, and introducing refinements that capture the essence of a brand.
Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from A to Z utilizing many years of B2B and B2C experience. Sample categories include luxury goods, consumer electronics, architectural engineering, transportation logistics, fashion, medical, financial, entertainment, publishing, sports marketing, and non-profit organizations.
Brangenix has extensive experience positioning products in leading national and global chains. We work closely with product development and sales teams to develop creative messaging, recommend product enhancements, and create tools needed to build excitement among retail buyers and motivate consumers at point-of-sale.
Brand Name Creation
If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming a company or brand, as well as helping you secure and interface with expert trademark counsel to maximize success and efficiencies.
Events & Trade Show Production
Putting on an event or trade show can be a bear. Brangenix has helped companies orchestrate and promote their products in various venues and major international trade shows such as Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP, and the Food Safety Summit. Do you need help building and designing your booth? We can help you accomplish it efficiently and within budget.
Video & Photography Production
Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex fashion shoots to corporate presentations, team members are carefully selected based on individual project needs.
Digital Marketing & Web Development
Whether you’re launching an inbound marketing program, email marketing campaign, programmatic advertising, or in need of a new website, we help create meaningful content while employing impactful, beautiful design.
Inventors & Investors
Brangenix helps frame, name, and package new product innovations that facilitate a market introduction. Wherever you are in the process, Brangenix provides an objective analysis of your competitive landscape, while developing tailored marketing strategies that distinguish you from competitors.
Unwavering quality. Measurable results.
Brangenix provides tailored digital marketing solutions in step with new media introductions and changing search engine algorithms to maximize client ROI. Services include website design & content creation, search engine optimization, search engine marketing, email marketing, app development, and video or mobile campaigns.
CONSULTING & CREATIVE SERVICES
The brand experience begins with compelling messaging and memorable design solutions that create an emotive connection with a company’s ethos and offerings. Brangenix provides seasoned 360 services that include competitive analyses, brand positioning, talent management, photography & video production, and comprehensive visual design.
BRAND NAMING & TRADEMARKS
Need a name for a product or company? Brangenix has many years of experience creating original names for new market introductions, start-up organizations, and brand nomenclature. We make the trademark and registration process seamless from ideation to final brand development. As seasoned naming specialists, you’ll be in good hands and good company.
Delivering Tailored Solutions for Every Client.
- Brand Naming
- Institutional Non-Profit
- Personal Branding
- Product Development