Solargenics Eyewear

A retail marketing campaign followed corporate and product naming with comprehensive branding for an opening price point collection that needed its own identity.

Stepping outside of the norm, eclipse imagery drove the theme, “What You Don’t See Can Hurt You”, which introduced powerful consumer messaging concerning eye protection, as well as how consumers could match their face shape, complexion, and hair color – an industry first.

The program generated explosive demand, leading to dedicated kiosks across major department stores such as Bloomingdale’s, Dillard’s, Macy’s, and Nordstrom.

Dovetailing the excitement were top-tier licensing agreements including Gucci, Donna Karan, and Tommy Hilfiger before the company’s acquisition at over 10x valuation.

 

 

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