Solargenics Eyewear

A retail marketing campaign followed corporate and product naming involving fashion advertising, original photography, and comprehensive branding for an opening price point brand that needed its own identity.

A new brand name and eclipse imagery supported the theme, “What You Don’t See Can Hurt You”, that introduced powerful consumer messaging concerning eye protection from the sun, as well as how to match your face shape and hair color with your eyewear – a first in the category.

The program generated broad product placement and another first-ever with dedicated kiosks across major department stores and retail chains such as Bloomingdale’s, Dillards, Macy’s, and Nordstrom.

The excitement attracted top-tier licensing agreements with Gucci, Donna Karan, Missoni, Biotherm, and Joseph Abboud before the company’s acquisition at over 10x its valuation prior to the campaign.

 

 

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