Delta has a longstanding commitment to raise awareness and encourage action to stem the tide of human trafficking. Towards this end, Brangenix Marketing created an integrated marketing program and key messaging for posters used in Delta terminals.
The result was the campaign theme, "They Hide in Plain Sight". Monochromatic illustrations were recommended for airport common areas, with informative messaging introduced to provide practical steps travelers can take.
The program included creating "Sight Teams" for both internal and external action groups to make a difference in their communities, as well as making onboard video Ads to raise awareness.
A Tie-in promotion linked the campaign to Delta SkyWish where customers can donate their miles to human trafficking organizations.
Posters and Counter Cards designed for strategic airport locations.
Supplementary advertising included positive messaging that highlighted victims on their road to recovery.
