Warm and natural was the theme for this award-winning fashion catalog that broke creative norms, including the use of an actual wheat stalk delivered with the products. Fabric swatches were individually styled and photographed at actual size to accurately represent the garment texture—an industry first in fashion catalog design. Rich photography was shot on location in Reno, Nevada, and Dutch County, PA.
The catalog was printed by industry giant RR Donnelley, who called it the most innovative catalog they had ever seen.
