Lantis Eyewear

Brand naming, integrated marketing, on-location photography, and retail merchandising for national eyewear organization.

An eclipse supported the theme, “What You Don’t See Can Hurt You”, introducing a powerful consumer message concerning eye protection from the sun. The program resulted in broad product placement and first-ever branded kiosks across departments stores and retail chains such as Bloomingdale’s, Dillards, Macy’s, and Nordstrom.

The excitement continued attracting top-tier licensing agreements with Gucci, Donna Karan, Missoni, and PGA Tour before the company’s acquisition at over 10x valuation before the campaign.

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