Lantis Eyewear

Brand naming, integrated marketing and retail merchandising for national eyewear organization.

Using an eclipse supported a theme (“What You Don’t See Can Hurt You”) which introduced a novel approach to raising awareness concerning eye protection. The program resulted in broad product placement and the first-ever branded sunglass kiosk across national chains such as Bloomingdale’s, Macy’s, and Nordstrom.

The excitement continued with separate top-tier licensing agreements with Gucci, Donna Karan, Missoni, and PGA Tour before acquisition at 10x the company’s valuation before the campaign.

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