Warm and natural was the theme for this award-winning fashion catalog that included the use of an actual wheat stalk delivered with products. Each fabric swatch was styled individually and photographed actual size to present the actual feel of the garment texture–a creative first in fashion catalog design.

Photography was on location in Reno, Nevada and Dutch County, PA printed by industry catalog giant RR Donnelley, who said it was the most innovative catalog they’ve seen.