Warm and natural was the theme when branding this award-winning fashion catalog design and branding that included the use of an actual wheat stalk delivered with the product. Each fabric swatch was individually cut by a stylist and photographed actual size to present the actual feel of the garment texture–a creative first in fashion catalog design.

Page backgrounds were also printed with an antique modeled look throughout–another catalog first in the industry and for the printer. 

Photography was on-location in Reno, Nevada and Dutch County, PA and printed by industry catalog printing company, RR Donnelly.