Covergirl Sunglasses

Fashion advertising and in-studio art direction for Covergirl Sunglass brand. Product naming and consumer merchandising accompanied the program for mass market distribution in national retail outlets.

Fashion-Advertising-Celebrity-Branding

 

Fashion-Advertising-Celebrity-Branding

fashion-advertising

 

Innovative product labeling was designed with a translucent  film over the printed hangtag.

Fashion-Advertising-Celebrity-Branding-Retail-Merchandising