Delta has a longstanding commitment to raise awareness and encourage action to stem the tide of human trafficking. Towards this end, Brangenix Marketing was tapped to create an integrated marketing program and key messaging with posters that rolled out across Delta terminals.
The result was the campaign theme, “They Hide in Plain Sight“, with the use of monochromatic illustration drawing attention at airport common areas and direct messaging that provides practical steps travelers can take.
Creative included proposing internal and external “Sight Teams” where action groups can stay on top of emerging trends as they seek to make a difference in their own local communities, as well as onboard videos to keep passengers aware.
A Tie-in promotion was developed linking the campaign to Delta SkyWish where customers can donate their miles to leading human trafficking organizations.
Posters and Counter Cards to be translated and placed in strategic airport locations.
Supplementary advertising included positive messaging that highlights victims on the road to recovery.