Brangenix is a branding agency and marketing consultancy with deep B2B and B2C experience in a variety of business sectors. Verticals range from luxury branding to retail consumer goods, fashion advertising, OEM manufacturing, media publishing, healthcare, consumer electronics, sports marketing, education, and entertainment.
As a process, Brangenix employs a holistic approach to brand activation from creating an authentic voice to defining a brand’s visual identity. Interfacing with key stakeholders, we develop breakthrough solutions while remaining sensitive to a company’s structure and culture. Working in concert it creates a symphony for success.
Organizations served range from Fortune 100 companies to startups who wish to make their mark on the world. Award credits include the acclaimed 4A’s Andy Award for advertising excellence and Graphic Guild Awards for creative excellence. Founder Gil Lavelanet has delivered motivational speeches to business and college audiences at New York University, Baruch Business College, New York Institute of Technology and IAFP Symposium. Other accomplishments include being chosen by the prestigious New York School of Visual Arts to evaluate exceptional students and scripting a live entertainment show for Hershey Theme Park, PA.
Consultation & Product Development
Brangenix provides objective market insights and positioning strategies that help companies see the forest through the trees. This includes competitive analyses, identifying and leveraging market voids, creating distinctive brand attributes, and introducing refinements that advance the essence of a brand.
Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from A to Z from the inception of your business service or product to build a lasting and cohesive brand.
Brangenix has extensive experience positioning products in leading national and global chains. We work closely with product development and sales teams to develop messaging, recommend product enhancements, and create tools needed to build excitement among retail buyers and motivate consumers at point-of-sale.
Brand Name Creation
If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming a company or brand, as well as helping you secure and interface with expert trademark counsel to maximize success and efficiencies.
Events & Trade Show Production
Putting on an event or trade show can be a bear. Brangenix has helped companies orchestrate and promote their products in various venues and major international trade shows such as Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP, and the Food Safety Summit. Need help designing your booth? We can help you accomplish it efficiently and within budget.
Video & Photography Production
Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex shoots to corporate presentations, excellence is the only standard.
Digital Marketing & Web Development
Whether you’re launching an inbound marketing program, email marketing campaign, programmatic advertising, or in need of a new website, we help create meaningful content while employing impactful, beautiful design.
Inventors & Investors
Brangenix helps frame, name, and package new product innovations that facilitate market introduction. Wherever you are in the invention process, Brangenix provides an objective analysis of your competitive landscape, while developing tailored marketing strategies that distinguish you from competitors.