Solargenics Eyewear

An integrated marketing campaign followed corporate and product naming, fashion advertising , original photography and retail merchandising for an opening price house brand that needed its own identity.

An eclipse supported the theme, “What You Don’t See Can Hurt You”, that introduced powerful consumer messaging concerning eye protection from the sun, as well as how to match your face shape and hair color with your eyewear – a first.

The program generated broad product placement and the first-ever branded kiosks across department stores and retail chains such as Bloomingdale’s, Dillards, Macy’s, and Nordstrom.

The excitement continued attracting top-tier licensing agreements with Gucci, Donna Karan, Joseph Abboud, and Missoni before the company’s acquisition at over 10x its valuation prior to the campaign.

 

 

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