Warm and natural was the theme when branding this award-winning fashion mail order catalog that included the use of an actual wheat stalk delivered with the product.

Breaking more ground, the page background was captured photographing a blank page from an antique book for an authentic modeled look. Fabric swatches were also individually styled and photographed at a 1:1 ratio to present an actual feel for the garment texture – a creative first in fashion catalog design.

On location photography in Reno, Nevada and Dutch County, PA. Printing by industry leader, RR Donnelly.