Covergirl Sunglasses

Fashion advertising and retail marketing program with in-studio creative direction. Product naming and consumer merchandising accompanied the program for this iconic women’s brand.

Fashion-Advertising-Celebrity-Branding

 

Fashion-Advertising-Celebrity-Branding

 

Innovative product labeling was designed with a translucent  film over the printed hangtag.

Fashion-Advertising-Celebrity-Branding-Retail-Merchandising