Brangenix is a branding agency and marketing consultancy with deep B2B and B2C experience in a variety of business sectors. Services and verticals include luxury branding, consumer packaged goods, retail marketing, OEM manufacturing, publishing, trademark guidance, personal branding, healthcare, sports marketing, and entertainment.

Brand Activation

As a process, Brangenix employs a holistic, research-driven approach to define a brand’s identity. From developing an authentic voice to impactful visual design.

Organizations served range from Fortune 100 companies to startups who wish to make their mark on the world. Award credits include the acclaimed 4A’s Andy Award for advertising excellence and Graphic Guild Awards for creative excellence. Founder Gil Lavelanet brings a breadth of knowledge to the branding process and has delivered motivational speeches to business and college audiences including New York University, Baruch Business College, and New York Institute of Technology. As a mentor for rising talent, the prestigious NY School of Visual Arts also chose Gil to evaluate their exceptional students. His diverse skills extend to scripting a live entertainment show at Hershey Theme Park, PA.

COMPETENCIES

Consultation & Product Development

Brangenix provides objective market insights and positioning strategies that allow companies to see the forest through the trees. This includes extensive research and competitive analyses, identifying and leveraging market voids, and introducing product development refinements.

Brand Management

Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you are i need of a selective makeover or launching a new product from scratch, Brangenix will take you from A to Z to build a lasting and cohesive brand.

Retail Marketing

Brangenix has extensive experience branding and positioning products in national and global chains. We collaborate with product development and sales teams to create messaging and tools that generate excitement among retail buyers and motivate consumers at the point of sale.

Brand Name Creation

If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming, as well as helping you interface with expert trademark counsel to maximize success and efficiencies.

Events & Trade Show Production

Putting on an event or trade show can be a bear. Brangenix has orchestrated and promoted products and services in major international trade shows. Featured shows include Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP Symposium, and the Food Safety Summit. Need help designing your booth? We can help you accomplish it efficiently and within budget.

Video & Photography Production

Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex shoots to corporate presentations, excellence is the only standard.

Digital Marketing & Web Development

We combine comprehensive digital marketing with meaningful content to generate positive response rates and conversions.

Inventors & Investors

Brangenix helps frame, name, and package new product innovations. Success stories include providing objective guidance to inventors, orchestrating trade presentations, and helping facilitate multi-million dollar deals.

Testimonals

“We can always rely on Gil’s team to deliver prompt, high quality, professional service.”

– Emmanuel A. Kampouris / The Emmanuel Foundation

“Gil Lavelanet brings a productive mix of strong creative skills and practical business acumen to every project. He is sharp, informed and a pleasure to work with.”

– Carl D. Folta / Viacom International

“I have hired Gil’s firm on numerous occasions over the years and have been always been very pleased with the results. Gil is insightful and thoughtful in his approach to brand building, marketing, and strategy. I would not hesitate to engage Gil and his firm again and would certainly recommend them as a partner.”

– Scott Sennett / CEO Tura Inc.

“It has been my pleasure to work with Gil and his firm several times over the past years. His creativity and diverse skills make him a unique talent. There has not been one assignment where he has not delivered 110% of expectations while making the experience most pleasurable. Truly an asset to have on one’s team.”

– J. Crosby / Producer

“Gil’s company helped start my early fashion career before I began shooting for Vogue and celebrities. I’ll always be grateful to him for believing in me.”

-Rod Spicer Photo / Photographer

“Gil was absolutely first class to work with on brand positioning. Our efforts to create a voice for a startup company that really needed direction would have been very difficult had Gil’s experience with the team and brand not been involved at the time. A great experience and partner on the project.”

Ryan McNeary / Digital Marketing Consultant