Founded by strategist and creative director, Gil Lavelanet, Brangenix is a full-service marketing communications firm with deep B2B and B2C experience in a variety of business sectors from retail consumer goods to sports and education. Each client is served uniquely to deliver tailored solutions that advance market penetration and protect client business interests.

Gil heralds his career working with prominent New York advertising and PR firms before branching out to form his own agency on Madison Avenue. A visionary creative professional with forward-thinking strategies, his clients include a number of Fortune 500 companies. Credits include being awarded the acclaimed 4A’s Andy Award for advertising excellence, Graphic Guild Awards for design excellence, and serving as motivational speaker for business and college audiences at New York University, Baruch College, and New York Institute of Technology. Added to his credits are being chosen by the prestigious School of Visual Arts to evaluate their exceptional students, authoring a live show series for Hershey Park Entertainment, and writing video and commercial scripts.

As a process, Brangenix employs a holistic approach to brand activation from creating an authentic voice to defining a brand’s visual identity. Interfacing with key personnel, counselors, and stakeholders, Brangenix delivers breakthrough solutions while being sensitive to a company’s structure and culture.

COMPETENCIES

From content messaging to experienced visual design, Brangenix helps you define your identity while remaining mindful of the inner workings of your organization. Working in concert, it creates a symphony for success.

Brand Management

Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from A to Z utilizing many years of B2B and B2C experience. Sample categories include luxury goods, consumer electronics, architectural engineering, transportation logistics, fashion, medical, financial, entertainment publishing, sports marketing, and non-profit organizations.

Retail Marketing

Brangenix has extensive experience positioning products in leading national and global chains. We work closely with your product development and sales team to develop creative messaging and tools that build excitement among retail buyers and motivate consumers at point-of-sale.

Brand Name Creation

If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming a company or brand, as well as helping you secure and interface with trademark counsel to maximize success and efficiencies.

Consultation & Product Development

Brangenix provides objective insights concerning brand development while making useful recommendations to help you see the forest through the trees. This can include identifying non-leveraged product attributes, branding them, and introducing refinements that make up the essence of your brand.

Events & Trade Show Production

Putting on an event or trade show can be a bear. Brangenix has helped companies orchestrate and promote their products in various venues and major international trade shows such as Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP, and the Food Safety Summit. Do you need help building and designing your booth? We can help you accomplish it efficiently and within budget.

Video & Photography Production

Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex fashion shoots to corporate presentations, team members are carefully selected based on individual project needs.

Digital Marketing & Web Development

Whether you’re launching an inbound marketing program, email marketing campaign, programmatic advertising, or in need of a new website, we help create meaningful content while employing impactful, beautiful design.

Inventors & Investors

Brangenix has helped frame, name, and package new product innovations to facilitate market introduction. Wherever you are in the process, Brangenix provides an objective analysis of your competitive landscape, while developing tailored marketing strategies to distinguish you from the pack.