Brangenix is a full-service marketing and creative firm with deep B2B and B2C experience in a variety of business sectors from retail consumer goods to sports, fashion, education, medical, and wholesale manufacturing. Client objectives are approached uniquely to deliver tailored solutions that advance market penetration and protect client business interests.

As a process, Brangenix employs a holistic approach to brand activation from creating an authentic voice to defining a brand’s visual identity. Interfacing with key personnel, counselors, and stakeholders, Brangenix is noted for breakthrough solutions while remaining sensitive to a company’s structure and culture. Working in concert, it creates a symphony for success.

Organizations served range from Fortune 100 companies to ambitious startups who wish to make their mark on the world. Credits include being awarded the acclaimed 4A’s Andy Award for advertising excellence, Graphic Guild Awards for design excellence, as well as founder Gil Lavelanet delivering motivational speaking engagements to business and college audiences at New York University, Baruch College, New York Institute of Technology and IAFP Symposium. Gil was also chosen by the prestigious New York School of Visual Arts to evaluate exceptional students and scripted a live entertainment show for Hershey Theme Park, PA.

COMPETENCIES

Consultation & Product Development

Brangenix provides objective market insights and positioning strategies to help products and companies see the forest through the trees. This includes competitive analyses, identifying and leveraging market voids, creating distinctive brand attributes, and introducing refinements that capture the essence of a brand.

Brand Management

Creating and maintaining consistency is essential for authenticity and ongoing brand management. Whether you need a selective makeover or launching a product from scratch, Brangenix can take you from A to Z utilizing many years of B2B and B2C experience. Sample categories include luxury goods, consumer electronics, architectural engineering, transportation logistics, fashion, medical, financial, entertainment, publishing, sports marketing, and non-profit organizations.

Retail Marketing

Brangenix has extensive experience positioning products in leading national and global chains. We work closely with product development and sales teams to develop creative messaging, recommend product enhancements, and create tools needed to build excitement among retail buyers and motivate consumers at point-of-sale.

Brand Name Creation

If you’re launching a new product, company, or service, you’ve come to the right place. Naming is two parts creative and one part science. We walk you through all phases of naming a company or brand, as well as helping you secure and interface with expert trademark counsel to maximize success and efficiencies.

Events & Trade Show Production

Putting on an event or trade show can be a bear. Brangenix has helped companies orchestrate and promote their products in various venues and major international trade shows such as Global Shop, The PGA Merchandise Show, CES, Magic, AHR Expo, IAFP, and the Food Safety Summit. Do you need help building and designing your booth? We can help you accomplish it efficiently and within budget.

Video & Photography Production

Brangenix works with a series of talented photographers and video professionals who serve blue-chip brands and A-list celebrities. From complex fashion shoots to corporate presentations, team members are carefully selected based on individual project needs.

Digital Marketing & Web Development

Whether you’re launching an inbound marketing program, email marketing campaign, programmatic advertising, or in need of a new website, we help create meaningful content while employing impactful, beautiful design.

Inventors & Investors

Brangenix helps frame, name, and package new product innovations that facilitate a market introduction. Wherever you are in the process, Brangenix provides an objective analysis of your competitive landscape, while developing tailored marketing strategies that distinguish you from competitors.